As the world commemorates the 80th anniversary of VE Day, we honour the sacrifices made during the Second World War and reflect on the enduring legacy left behind. VE Day marks not only the end of a brutal conflict but also the beginning of an ongoing project—the greatest project ever. From post-war growth to the establishment of global institutions, the sacrifices of those who fought have shaped the world we live in today. Yet, as we face new challenges, we must redouble our efforts to uphold the values and achievements born from those sacrifices.

How do you get your corporate positioning and strategy right at a global level when there is so much difference from region to region? In 2025 the key for successful global positioning is to connect effectively with your key stakeholders by understanding the nuance and how culture works.